Search Engine Land

MAY 9, 2023

Regular links vs. nofollow, UGC and sponsored links Regular links are created using simple HTML, such as: <a href="[link] Engine Land</a> If you have this “regular” link on your site, you can expect Google to follow the link and parse the page without qualifiers. What if the sponsored link is for an internal link?

SEO 97

SEO User-Generated Advertising Advertisers 97

Neil Patel

DECEMBER 31, 2022

You all know the power of SEO. It delivers targeted traffic to your site. It gives you greater visibility, and with the right kind of visitors, you have more of a chance of getting leads and conversions. However, SEO isn’t all about visibility. There’s also the technical side of SEO that no website owner can afford to overlook. Return Tag Issues.

SEO 90

SEO Customer Place 90

Search Engine Land

MAY 2, 2024

You can expand and collapse elements to browse that page’s code. From the Elements tab, you can see what the page would look like if you edited, removed or added elements. You can also find information about how a website is set up. The Console, Sources, Network and other tabs can also help with more advanced technical audits. Edit the copy.

SEO 123

SEO Search Marketers Branding Marketing 123

Litmus

JULY 16, 2021

When Gmail spots an address or phone number in an email, it automatically adds an extra style declaration, which formats any link in the email as blue if it has no inline styles attached to it: ii a[href] { color: #15c; }. The a[href] is a CSS attribute selector. Both great for usability and accessibility.

Branding 108

Branding 108

Litmus

JULY 23, 2021

Blue links in email: They’re a helpful usability feature, but far too often cause headaches for email marketers looking to design thoughtful, on-brand campaigns. Over the years, we’ve seen multiple ways of handling blue links in HTML emails, from simple to complex. But which techniques work the best? How to change them for each email client.

Transform 126

Transform Email Marketing Branding Place 126

Search Engine Land

JULY 10, 2023

Let’s be honest, JavaScript and SEO don’t always play nice together. For some SEOs, the topic can feel like it’s shrouded in a veil of complexity. Well, good news: when you peel back the layers, many JavaScript-based SEO issues come back to the fundamentals of how search engine crawlers interact with JavaScript in the first place.

SEO 102

SEO User-Generated Law eCommerce 102

Rock Content

DECEMBER 9, 2020

For example, if your blog post has three subtitles, the table of contents must have the following composition: <a href=”#introduction”>Introduction</a> <a href=”#chapter_1? Chapter 1</a> <a href=”#conclusion”>Conclusion</a>. Let’s go? How to use a WordPress plugin for this purpose? The anchor title.

SEO 84

SEO 84

Litmus

MAY 8, 2019

In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send reminders. It’s virtually impossible to support all the calendar applications available. Creating the Calendar Links.

User-Generated 95

User-Generated Analytics Promotion Email Marketing 95

Search Engine Land

JULY 3, 2023

The business implications and costs associated with SSR migration are not worth the high effort and low impact. Unless an enterprise website is built from the ground up to be server-side rendered or is going through a website migration already, there’s rarely a reason to migrate to SSR. And that was probably a conservative estimate. Tap into that.

SEO 71

SEO Finance Management Communications 71

Litmus

SEPTEMBER 24, 2022

To create a truly memorable subscriber experience, you have to make your email stand out in the inbox. One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). However, interactive emails don’t have to be scary. Gather more data.

Email Marketing 105

Email Marketing Product Branding Marketing 105

Search Engine Land

FEBRUARY 5, 2024

In case you missed the latest podcast episode of Search Off the Record, Google’s Gary Ilyes stirred up some controversy when he made a comment about HTML structure not mattering much for SEO. He later clarified on Linkedin that “not mattering much” doesn’t mean “doesn’t matter at all.” Still, that didn’t stop any of the SEO controversy.

SEO 129

SEO Place Management Search Marketers 129

Litmus

APRIL 23, 2021

Ok, maybe not hours, but most people spend a bit of time on it. Because, as big brands know, typography matters. And it matters in email. But accessibility matters, too. So stop trapping your message in images, and start using live text with web safe fonts and web fonts instead. That means these are fonts that are already installed on your computer.

Place 143

Place Branding Product Analytics 143

Search Engine Land

MARCH 29, 2024

If you work in-house, you’ve likely experienced the “fear of missing out” (FOMO) when it comes to getting your optimization work properly resourced and implemented. The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. Sound familiar ?)

SEO 97

SEO Management Product eCommerce 97

Rock Content

OCTOBER 6, 2020

WordPress is the favorite CMS (Content Management System) for bloggers and companies because it is easy to use. Also, customizing it is a big part of the platform’s appeal. That is why a large portion of the internet’s websites are built on this system. That allows owners to adjust each element on their WordPress websites.

Customer 83

Customer Management SEO Place 83

Adobe Experience Cloud Blog

OCTOBER 7, 2016

Author: Elaine Ip Content marketing is a mix of art and science, and as such, always presents opportunities for fine-tuning and mastering the craft. As buyer expectations rise and new mediums emerge, even tried-and-true strategies may not continue to be evergreen. The Power of Visual Storytelling. View the infographic in a new window here.

Thought Leadership 134

Thought Leadership Entertainment Content Marketing Marketing 134

Litmus

NOVEMBER 16, 2023

When we think about creativity in email, we often consider imagery as the go-to solution for eye-catching designs. There’s another way to get creative—typography. Learn how you can make an impact, too, as this guide explores: What email typography is What’s a typeface? What’s a typeface? What are typeface classifications?

Price 104

Price Transform Communications Retail 104

Adobe Experience Cloud Blog

FEBRUARY 18, 2015

Author: Dayna Rothman Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. Lead nurturing happens across multiple channels, and for your communications to be effective, you need to tell a story. A good story. View the infographic in a new window here.

Thought Leadership 134

Thought Leadership Communications Customer Branding 134

Adobe Experience Cloud Blog

DECEMBER 18, 2014

<a href="[link] alt="Generation Z Marketings Next Big Audience" src="[link] width="100%" /></a><br><p><small>Brought to you by <a href="[link] Automation Software by Marketo</a></small> The Holidays Are Here! . <a View the infographic in a new window here.

Gen Z 134

Gen Z Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 30, 2016

Author: Mike Tomita Social media is a popular channel of choice, with 2.31 billion active social media users and 1.97 billion active mobile social media users worldwide, according to data from We Are Social—and it’s getting better by the minute. Here are a couple of points to keep in mind as you start your odyssey.

Thought Leadership 134

Thought Leadership Social Media Marketing Advertising Advertisers 134

Adobe Experience Cloud Blog

SEPTEMBER 15, 2016

Author: Elaine Ip Live streaming is all the buzz lately. While it’s certainly not a new concept (think televised sports games or Saturday Night Live), many social media platforms now have capabilities that allow anyone and everyone to share live videos with their audience—be it friends, families, colleagues, or prospects and customers.

Thought Leadership 134

Thought Leadership Social Media Marketing Marketing Mix Branding 134

Adobe Experience Cloud Blog

MARCH 11, 2015

We are also hosting The Engage Rage on Sunday night, and will be offering a ton of giveaways throughout the weekend. Check out our infographic to see our top choices of sessions, activities surrounding the event, and great places in Austin to chill out, relax, and grab a margarita on the go! View the infographic in a new window here.

Thought Leadership 134

Thought Leadership Event Marketing Price Digital Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 4, 2015

By now, marketers are acutely aware that we’ve entered the digital age—we communicate by email with our customers, we promote our brands through social media, and we always point people to our website to learn more. View the infographic in a new window here. Please use the HTML code below to embed this graphic. <a

Advertising 134

Advertising Advertisers Transform Thought Leadership 134

Adobe Experience Cloud Blog

MAY 26, 2015

<a href="[link] alt="[Infographic] Go Mobile and Responsive.Or src="[link] width="100%" /></a><br><p><small>Brought to you by <a href="[link] Automation Software by Marketo</a></small> [Infographic] Go Mobile and Responsive…Or Go Home!

Thought Leadership 134

Thought Leadership Place Marketing Strategy Marketing 134

Adobe Experience Cloud Blog

AUGUST 11, 2014

Author: Maggie Jones If you’re like most marketers, you’re already clued into the “Millennial” generation — as the children of the Baby Boom, these 20-to-37-year-olds have been called “the most researched generation in history.” ” But time marches on, and there’s a new generation in town.

Gen Z 134

Gen Z Millennials Thought Leadership Marketing 134

Adobe Experience Cloud Blog

JUNE 15, 2015

Author: Ben Daters The best sales reps are the ones that clearly know the stages and complexity of their sales cycle and the dynamic elements that can be different based on the size of the opportunity. The roadmap of a successful sales cycle can be different for each sale, but a map of how your deal could come to close is extremely valuable.

Thought Leadership 134

Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 20, 2015

<a href="[link] alt="[Infographic] What Happens When 30,000 Marketing Minds Converge?" . <a <a href="[link] alt="[Infographic] What Happens When 30,000 Marketing Minds Converge?" It feels good to stick to what you know, check things off your list, and be good at your job. But it doesn’t have to be that way.

Thought Leadership 134

Thought Leadership Marketing Marketers Education 134

Adobe Experience Cloud Blog

OCTOBER 15, 2014

<a href="[link] alt="Marketing Calendar Fortune Telling Infographic" src="[link] width="100%" /></a><br><p><small>Brought to you by <a href="[link] Automation Software by Marketo</a></small> [Infographic] What’s in the Cards?

Thought Leadership 134

Thought Leadership B2C Marketing Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 18, 2014

Author: Dayna Rothman Snapchat, a popular application used to send instant, temporary photos amongst friends, is now being leveraged by brands looking to target a younger audience. Well, there are 400 million “snaps” (pictures taken within the app) sent each day, and 26 million active US users, so of course businesses are looking for ways to tap in.

Branding 134

Branding Thought Leadership Communications Marketing 134

Search Engine Land

NOVEMBER 14, 2022

This article will discuss how digital marketers can join Mastodon, what to expect, and how to use it. I will also highlight a few tips to make it easier for you to absorb the flow of information in Mastodon. What is Mastodon? Mastodon describes itself as a “free, open-source decentralized social media platform.”. Mastodon’s homepage.

SEO 96

SEO Digital Marketing Management Promotion 96

Adobe Experience Cloud Blog

SEPTEMBER 30, 2015

Author: Shanna Cook See it, scan it, share it. Your audience is hungry for content and consuming it at a faster pace than ever before. In fact, a recent study by the National Center for Biotechnology Information found that the average attention span is getting remarkably shorter, down to just 8.25 seconds this year from 12 seconds in 2000.

Thought Leadership 134

Thought Leadership Digital Marketing Promotion Place 134

Rock Content

JANUARY 24, 2021

The favicon is a small but significant part of your brand identity. To add it to your WordPress website, you need to follow three easy steps: create a graphic 16×16 pixels square, save it as favicon.ico in the root directory of your server, and upload it in your CMS. How to create a favicon? How to add a favicon in WordPress manually?

User-Generated 87

User-Generated Branding Customer 87

Adobe Experience Cloud Blog

JUNE 24, 2014

This means that you can disseminate digital marketing messages halfway around the globe, just as quickly as you can send one to the next town over. Technology has opened up a whole new world of possibilities (and potential market share) for digital marketers. Please use the HTML code below to embed this graphic. <a

Thought Leadership 134

Thought Leadership Digital Marketing Product Marketing 134

Adobe Experience Cloud Blog

APRIL 13, 2015

Author: Ellen Gomes Mobile’s still the new kid on the block when it comes to your marketing mix, but based on consumer reaction and adoption, it’s a sensation. From its inception, using the introduction of the iPhone in 2007 as the starting point for the mobile revolution, mobile has caught fire. Mobile Marketing b2b Consumer'

Thought Leadership 134

Thought Leadership eBook Marketing Mix Communications 134

Adobe Experience Cloud Blog

MARCH 27, 2014

Read on to learn more about what people look for when purchasing marketing automation tools: View the infographic in a new window here. Please use the HTML code below to embed this graphic. <a

Thought Leadership 134

Thought Leadership Marketing Marketers Management 134

Neil Patel

SEPTEMBER 10, 2020

Tapping into new audiences is an incredibly effective way to grow your website traffic. If you’re expanding your business globally, you may have already considered translating your website into different languages. It can be a great way to monetize your content or sell to people outside your local area. Consider the experience of your reader, too.

SEO 138

SEO User-Generated Shipping Digital Marketing 138

Adobe Experience Cloud Blog

APRIL 7, 2014

Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for Marketo’s Marketing Nation Summit 2014 ! The agenda is jam-packed with high-value thought leadership sessions, inspiring keynotes, a fantastic expo hall, and some hopping parties. That’s why we created this handy infographic map!

Thought Leadership 130

Thought Leadership Event Marketing Marketing Marketers 130

Litmus

SEPTEMBER 19, 2019

A basic HTML link looks like this: <a href="[link]. You don’t need to ping a developer every time you’d like to swap out a link, fix a typo, or update a UTM parameter. What’s HTML and CSS? HTML and CSS work together like a house. The green section between the quotation marks, you see the link you’re sending people to.

Product 60

Product Marketing Marketers 60